Category Archives: Digital Marketing

The Impact of Software Development in Advancing Digital Transformation

Considering the way we humans think and work nowadays, it would certainly not be an exaggeration to say that digital transformation has in a way transformed the world. And software development is the primary driving force behind the digital transformations … Continue reading

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6 Best Ideas to Ignite Your Account-Based Marketing Strategy

To build a pipeline, you usually take a net-driven or spear-driven approach. To generate qualified leads that match your target account(s), Account-Based Marketing is a highly valued technique today. Expert SEO services enabled the use of account-based marketing (ABM) to … Continue reading

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5 Link Building Best Practices to Increase and Maintain Ranking

“The best place for hiding a dead body is really on the 2nd page of Google or beyond.”   In the world of SEO, it is a common phrase as people searching for something on Google do not go past page 1 of the search … Continue reading

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Are You Making Any of These Common SEO Blunders?

Having a website that’s search-optimized in all areas is a fundamental element of any successful marketing strategy. SEO methods, however, need to evolve over time as users’ perspectives and search engine algorithms change. If your website isn’t on top of … Continue reading

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IPS Technology Services wins a Website and Ecommerce Development Project

TROY, Mich., August 15, 2019 – IPS Technology Services recently won a Website and Ecommerce Development Project from a Lifestyle Improvement Consulting Company, a start up in Southeast Michigan.  Under this contract, IPS will develop the client website with multiple … Continue reading

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